Top Stories
Coke tackles college football season with creator content, fantasy sports
The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop tour of campuses.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise. The post Why…
Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers
Today was also the only morning show not to lose viewers in either measured category.
How Athleta is revamping its brand narrative with bolder purpose
CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than 7-To-1 via @sejournal, @gregjarboe
Claude's Gen Z preference now outpaces Boomers nearly 8-to-1, and a chicken salad chain's rise shows why AI consideration scores never equal user trust. The post AI Brand…
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
How To Advertise In Google AI Mode For Ecommerce via @sejournal, @tonyadam
Google generates AI Mode ads directly from your product feed, not your ad copy. Here's which Merchant Center attributes decide whether your products get chosen. The post How To…
How the Broadcast News Networks Are Covering Dolly Parton’s Death
All three networks aired special reports in the 2 p.m. ET hour on Tuesday.
Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
Wix Introduces Symphony, An Easy Way For Local Businesses To Use AI Agents via @sejournal, @martinibuster
Wix introduced Symphony, an easy and safe way for small to medium size local businesses to use AI agents. The post Wix Introduces Symphony, An Easy Way For Local Businesses To Use…
EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads
Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.
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